The Background

Calibermind's mission is to provide clarity and insights into the broader success of marketing campaigns by leveraging their acquistion funnel and decision making tools to drive growth and revenue.

The Opportunity

Reimagine the Calibermind platform, introducing a dashboard that features a new insights engine, attribution, surge scoring, data health and funnels experience. Build out a design system that reimagines legacy iconography and supports a consistent UI.

What I Did

My focus was on information architecture, wireframing and UX/ UI improvements. Redesigning the experience included mapping out the icon direction, menus, buttons, animations, building out a universal search function, breadcrumbs, notification system, building out new features and intergrating them into core ones for optimal user engagement.

Role
UX Manager, Lead Designer