Company or Project

Caliber Mind

A marketing decision engine designed to help teams make more informed decisions and connect activity to outcomes.

Company or ProjectCaliber Mind

FocusOnline rewards · Marketing technology

RoleProduct UX, information architecture, product strategy

ExperienceProduct design & strategy

Project gallery

Selected screens & explorations

Caliber Mind project image 1 — Caliber Mind · Image 1

Caliber Mind project image 2 — Caliber Mind · Image 2

Caliber Mind project image 3 — Caliber Mind · Image 3

01 / The Background

The Background

Calibermind helped marketing teams understand campaign performance and revenue contribution through funnel analytics and decision-support tools.

02 / The Opportunity

The Opportunity

Modernize the platform with new dashboards for insights, attribution, surge scoring, data quality, and funnels, supported by a coherent design system.

03 / What I Did

What I Did

I worked on information architecture, wireframes, interaction design, iconography, navigation, animation, universal search, breadcrumbs, notifications, and integration of new and existing features.

04 / Role