System1
Product design and UX optimization for an advertising technology business, with a focus on scaling design practice and improving digital experiences.
Selected screens & explorations
The Background
OpenMail later became System1, an advertising technology company connecting high-intent audiences with advertisers through performance marketing tools.
The Opportunity
Improve pay-per-click advertising experiences, research consumer behavior across major search networks, strengthen compliance and research operations, and investigate new opportunities for the platform.
What I Did
I contributed UX and UI improvements, partner compliance, marketing and print design, frontend development, testing, presentations, and internal AI tools. I also grew a multidisciplinary design organization from one person to more than fourteen.
Role
Creative Director, UX Researcher, Frontend Developer, Presenter, Lead Designer
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